Business Propostion Research Paper Example | Topics and Well Written Essays - 1500 words

Business Propostion - Research Paper Example The use of social networking websites increased with the innovation of gadgets. The study will lay emphasis on how the management of Stone Goose can utilize the benefits of social media tools for the smooth execution of marketing activities. Table of Contents Executive Summary 4 Table of Contents 7 Introduction 12 Value Added Benefit of Social Media Marketing Tools 17 Usage of Social Marketing Platforms 22 Implementation of Social Media Platforms 27 Social, Mobile, Analytics and Cloud Model 32 Incorporating Social Media Policy 37 Conclusion 40 Introduction Social networking is defined as an online community that allows people to develop profiles of their backgrounds and interests, communicate with friends and strangers, and share thoughts, photos, Internet links, music etc (Vermaat & Shelly 2006).The utility of the social media tools is prevalent and websites like Facebook, Twitter and Linked In are gaining recognition because of its usage by billions of people worldwide for professi onal and personal uses. The business organizations are developing several social media policies which help providing new opportunities to the organization for networking and attracting new clients, recruitment and marketing of services and promotion of brands with minimum of financial commitment. Many organizations encourage the use of social media in most of the marketing activities but they are also aware of the benefits of social media are associated with huge number of risks. These organizations actively encourage the usage of sales of business development and also branding of marketing and services. Social media policy helps in setting out standards that an organization expects from the employees while their usage of social media marketing for various online media marketing activities. The social media policies serves purposeful and acts like a guidance for the employers and employees in helping them to distinguish in the course of employment and also help in setting out the di fferent course of actions which can lead to possible consequences which help the employees in breaching the policy. The benefits of the social media marketing tools will help in marking out new business development ideas which will outweigh the risks associated with each of the project. The organizations will recognize the risks associated with the organization and give a certain level of protection for their marketing activities. Value Added Benefit of Social Media Marketing Tools The marketing mix will serve purposeful in construction of planning and implementation of social marketing programs which is designed specifically to encourage the behavioral change. Price, place, product and promotional activities are some of the important central elements which are pivotal for social marketing campaigns and help in reaching out to a desired social media target and also come to a unified social media decision (Merrill, Kenneth, Navetta & Santalesa, 2010). The new communication model help s in giving the social marketers a challenge to reach the desired target and goals. The new form of communication model gives the social marketer an opportunity and also a platform to attain a desired target. The new communication model facilitates uniformed managerial decision making and also helps them in arriving at a unified critical decision points. These critical points allow the social market

Financial and Management Accounting Case Study Example | Topics and Well Written Essays - 3750 words

Financial and Management Accounting - Case Study Example The rise in inventory levels is of particular significance and it is suggested that if a proper stock management plan was put in place, the Company would be able to improve its liquidity and cash flow position. It is also suggested that alternate sources of funding for the Company's expansion, such as debt finance and/or leasing of assets as opposed to relying predominantly on equity finance may have a favourable impact on Foster Ltd., in terms of liquidity and otherwise. Foster Ltd. has gone through rapid expansion over the two years that make up the subject matter of this report. This is evident from the financial statements of the Company as seen from the fact that revenue has grown by 43.75% and the investment in machinery has increased by 60% in 2006. The Company has also increased its long term funding by drawing a '1 Million loan as well as making a share issue. This expansion has reaped benefits in terms of profitability; however the liquidity and cash flow position of the Company has deteriorated. The directors themselves have felt the strain and the Cash Flow Statement prepared for 2006 clearly reflects the problem. The financial statements show further signs of the cash shortage and these will be discussed below. Overtrading is a likely cause for the Company's current unfavourable situation. This refers to the fact that the Company has expanded its sales revenue quite rapidly without securing the additional funds necessary to support the expansion. This report looks to find the underlying causes of the liquidity problem by analysing the available financial statements. Any potential causes found will be discussed and possible remedies suggested. In addition, other ways in which the liquidity position of the Company can be improved will also be considered. Foster Ltd.'s Current Profitability &Liquidity/Cash flow Position As mentioned above, the profitability of Foster Ltd. has seen a commendable increase. The Gross Profit Ratio (GP Ratio) of the Company has increased from 21.88% in 2005 to 26.09% in 2006 (see Appendix). This is a significant rise. It must be noted that just because revenue increases, profitability does not increase as the cost of sales would have increased along with the revenue. However, in Foster Ltd.'s case, the cost of sales has increase in a proportion quite considerably less than that of revenue (36% as compared to 47.35%). It is because of this difference in proportions that Foster Ltd. is exhibiting higher profitability levels. A likely reason for cost of sales increasing by a lower percentage is the achievement of economies of scale. As Foster Ltd. expands and increases production, its cost per unit decreases as it begins to enjoy the benefits of bulk discounts in raw material purchases, as well as being able to spread overhead and other fixed costs over a larger number of u nits thereby reducing the fixed cost per unit. Along with its GP Ratio, the Total Profit ratio has also increased from 8.75% to 8.99% (see Appendix). This may not be a sizable increase but is definitely notable. The reason for the increase in the GP Ratio not being followed through to the Total Profit ratio is that the operating expenses, and the finance and tax costs to a lesser